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True Corporation Unveils Innovation Trends That Shape the Future and Shift the World’s Business Game, Recommending Organizations to Accelerate Transforming and Seizing the Opportunities in the Next Decade

27 September 2025

Nattakorn Plubprasit

Nattakorn Plubprasit


Bangkok, 26 September 2025 – Mr. Ekaraj Panjavinin, Chief Digital Officer, True Corporation Plc. revealed his vision in “Digital & AI Intelligence Unleashed” seminar at the CP Innovation Exposition and Symposium 2025, organized by CP Group under the concept “Innovate the Future for a Better Tomorrow”. He emphasized “the power of technology” in driving worldwide industrial changes, the speed of the wave of change from innovation technologies that will shape the world in the next decade and the organization strategies towards the success.

“Considering the S&P 500 index from the past until 2024, there is a clearly relative relationship between technology and the survival or growth of businesses”, Mr. Ekaraj stated. “Some products or businesses no longer exist today, meanwhile, existing businesses are being transformed dramatically by the power of innovation including social media and smartphone. Moreover, the latest technology like Generative AI or Commercial Spaceflight can create rapid change compared to innovations in previous eras. Therefore, this really reinforces the importance of innovation for organizations in this age”.

 

 

Innovation Milestone – Framework, Advancement, and Market Impacts.

In addition to the business sector, the innovation creation process itself has changed according to the technology and concept ideas of each era; from the 90s that focused on Research and Development (R&D), moved to the 2000s that brought in the Design Thinking methodology to identify problems, trial and find solutions and create innovation, and later in the 2010s, shifting to Agile concept, separating teams to run project with Sprint and Squad framework. At present, innovation creation must be empowered by AI, data-driven and served as platform innovation.

  • Incremental Innovation – Innovation with low technology newness and create low impact on market such as new car models, new product tastes.
  • Sustaining Innovation – Innovation for maintaining product leadership such as the launch of a new top-of-the-range smartphone.
  • Radical Innovation – Innovation with groundbreaking advance technologies but creates low market impacts
  • Disruptive Innovation – The most powerful innovation that extremely disrupt industry such as the emerging of various ride sharing services that apply various capabilities of smartphones to innovate services that meet the customers’ needs in everyday travelling without having to invest in vehicle purchasing.

 

 

10 Forces, Shaping the Future

Looking ahead, what will the technology trends be like in the next 5-10 years? Mr. Ekaraj shared 10 Forces that will shape the future of the world and create huge impacts including

  • Living Intelligence – the merging of biological and digital intelligence creates new computing systems such as Brain-computer interface, Bio-inspired computing, and Synthetic biology for programable cells.
  • From Language Models to Action Models – Large Language Models (LLM) are evolving into Action Models AI that can executes tasks autonomously.
  • Robotics Break Free – Robotics will leave controlled environments like in the labs or factories to operate in unstructured environments and real-world spaces such as autonomous delivery drones and humanoid robots controlled remotely through platforms that function as its brain.
  • Agentic AI – AI systems with autonomy, memory, and goals capable of proactive decision-making. There are some Agentic AI used cases right now, marking the next step into a new era of AI.
  • Metamaterials – Engineered materials with properties not found in nature, contain Nano structure such as Perfect lens or wood that is strong and durable like steel.
  • Unlikely Alliances – A collaboration across industries and competitors forms new ecosystems to survive and overcome disruption.
  • Climate Innovation – Regenerative and climate-positive solutions, covering from clean energy to energy optimization to reduce energy lost and increase efficiency.
  • Nuclear Resurgence – Revival of nuclear power as a clean, scalable energy sources such as SMRs-Small Modular Reactors which can serve as an electric generator for individual home use.
  • Quantum Leap – Deploying Quantum computing to solve problems that current techniques, methods, and technologies are still unable to solve or not fast enough. For example, Quantum Computing may take only 5 minutes to solve the problem that previously took 5 years. It also expects to create various breakthrough innovations when integrated with AI.
  • Cislunar Economy – The expansion of economy into the space, including telecom network expansion in the space and to the moon.

 

Hyper-Convergence – the Converging That Change the World

The above 10 Forces were driven by the Hyper-Convergence world, the converging of many dimensions including

  • Converging Skills – Workers need more diverse skills. There is no limitation between technology and business skills like in the past.
  • Converging Technologies – When each technology does not work independently, but they can be integrated to build innovation and create new potentials
  • Converging Partnership – New collaborations in the business sector such as collaboration among competitors and cross-industry cooperation. This creates new forms of competition and challenges along the way.
  • Converging Data – Combining data from diverse sources to analyze and find actionable insights for smarter decisions.

 

 

3 Key Roles for Leaders to Encourage Innovation Creation and Success in the AI ​​Era

Igniting innovation in the organizations not only depends on innovators’ skills and abilities but needs an ecosystem to enable innovation creation under the vision and supports by organizations’ leaders as well as collaboration among employees. These drive the adoption of technology, especially digital and AI in real use cases, creating innovations to handle the challenges and uncertainties that organizations face. Mr. Ekaraj concluded that there are 3 key leaders’ roles to drive innovation organizations which are

  • Embrace foresight and scenario planning to prepare readiness for all possibilities, both opportunities and risks.
  • Brave to trial and explore new things, the organization may need to adjust disciplines and governance.
  • Build adaptive organization, be ready to learn, adapt and accept for failure as an experience for learning and growth.