Customer trust is the foundation of every service True delivers.
Questions from employees participating in the Awareness Training Program 2025:
- How can I identify if the shops I oversee are registering SIMs in ways that might put customer rights at risk?
- If I come across falsified KYC data, what should I do to protect customer privacy?
These questions reflect True employees’ strong sense of responsibility to customer rights and ethical conduct which ultimately safeguards trust across customers, partners, and society.
Why We Embrace “Do the Right Thing from the Start”
This program goes beyond technical training – it’s True’s corporate movement to embed strong Governance and Transparency. True believes that conducting business through strong ethics and legal compliance is key to earning long-term trust from society
Whether it’s sales teams, retail shops, or Call Centers, everyone plays a vital role. Employees are frontline monitors ensuring retailers follow correct SIM registration processes as required by the Emergency Decree on Cybercrime Prevention B.E. 2566. This law is now stricter, representing not just internal rules, but a national obligation to protect the public from fraud or misuse of information.
Following the law reflects our social responsibility and protects our customers. Strengthening Protections for Employees and Customers.
Strengthening Protections for Employees and Customers
The Awareness Customers Program 2025 particularly emphasizes governance, with a team of expert speakers delivering hands-on knowledge across departments for better real-world readiness::
- Data Protection and Regulatory Team: Khun Montri Stapornkul (Head of Data Protection Division) explains how the Emergency Decree shapes employee responsibility, common SIM registration risks, and NBTC (National Broadcasting and Telecommunications Commission) expectations around protecting customer data. He also presents the increasingly stringent regulations from the NBTC to ensure everyone understands the importance of protecting customers’ personal data.
- Ethics & Compliance/Fact Finding Team: Led by Khun Ornjira Suwannarong (Head of Ethics & Compliance) outlines ethics in action – including gift policies, conflict of interest handling, and reporting transparency. All of these aim to maintain transparency and fairness towards customers.
- Business Security Team: Khun Thanapong Eamsoponkul (Head of Business Security) shares practical knowledge on cyber threats, spotting risky behaviors, and how to respond to suspicious queries from customers or shops. This helps employees assess risks in real situations and confidently respond when customers or shops make unusual inquiries, which is crucial in protecting customers from cyber threats.
Employees say they feel more confident and empowered after joining past sessions. This is because the training helps employees see how governance builds customer trust and team integrity.
An Opportunity to “Do the Right Thing from the Start”
In Q3, True will run 22 sessions across 9 provinces (Chiang Mai, Lamphun, Khon Kaen, Ubon Ratchathani, Hat Yai, Bangkok, Chonburi, Phitsanulok, and Surat Thani). Afterward, we’ll compile a handy Quick Guide and share regional insights to help enhance our operational standards and improve customer data protections. This ensures True delivers services with integrity and protects customer rights with clarity.
