- Revolutionizing Monthly Mobile Plans with “5G MyPlan”, a fully DIY plan where users across all generations can freely choose their own internet, call, and lifestyle options.
- “YOU Club”, an exclusive club for Gen Z, based on the concept ‘YOU… Whatever You Want’, created to perfectly match every unique lifestyle.
Bangkok, September 17th, 2025 – True Corporation is strategically moving to become the most beloved brand by continuously enhancing the customer experience (“Customer Champion”). Today, True launches the “MyPlan” campaign, under the theme “With True, You Choose What You Want,” introducing “5G MyPlan”, a groundbreaking DIY-style monthly plan – the first of its kind in Thailand. Customers from all generations can fully customize their internet, call time, and lifestyle preferences – including movies, sports, music, content, games, and more. Starting at just 399 Baht/month, with special discounts for students and seniors (55+). Adding even more exclusivity, True introduces “YOU Club”, a special club designed for Gen Z, packed with deals from over 100 leading brands and exclusive activities. The campaign also features beloved Gen Z icons GEMINI and FOURTH, who embody the spirit of self-expression and individuality, reinforcing True’s image as a brand that connects every dream and lifestyle on Thailand’s best 5G network.
Khun Oliver Kittipong Veerataecha, Chief Brand and Media Officer, True Corporation Plc, said that “communicating with today’s youth is no longer about being heard, it’s about being felt. Especially with Gen Z, aged 7–24, who now make up about 11 million people or 18% of Thailand’s population, and are poised to shape market trends. They possess growing purchasing power, independent decision-making, and high expectations. Raised in a world of cutting-edge technology and rapid change, Gen Z values individuality, self-expression, and confidently choosing their own path. As a data- and AI-driven organization, True deeply understands Gen Z’s behaviors and insights. That’s why we’re elevating the customer experience with the “MyPlan” campaign – the first DIY mobile plan where customers can customize services exactly how they want: ‘Choose what fits. Build your own plan.’ Alongside this, the “YOU” campaign under the theme ‘YOU… Whatever You Want’ empowers users to choose their lifestyle and benefits freely. We’ve also chosen GEMINI and FOURTH – more than just talented and popular artists – they authentically represent Gen Z: driven, independent, and unafraid to follow their own path. Their role as presenters isn’t just about brand image; it’s about connecting with the heart and mind of Gen Z. We believe GEMINI and FOURTH will inspire the new generation to think freely, choose boldly, and be confidently themselves – with True by their side every step of the way.”
Khun Roj Dachodomphan, Head of Mobile Postpaid, True Corporation Plc, said that “our in-depth research (Customer Insight) shows that young users, especially those aged 18–24, have significantly different usage patterns. They use their phones more intensively, with an average monthly mobile data consumption of 42 GB per person, which is 68% higher than other customer segments. Their mobile usage covers learning, news updates, and a wide range of lifestyle and entertainment needs. They value flexibility, want the freedom to adjust their plans, and enjoy diverse content – from videos and music to gaming and sports – while still demanding high value and network quality. This led to the creation of “5G MyPlan” – a fully customizable monthly plan from True-dtac, letting customers build their own plan for the first time in Thailand. Choose your own data, call time, and lifestyle services like movies, series, sports, music, games, and more – all on Thailand’s best 5G network, starting at just 399 Baht/month. Plus, students (18–24) and seniors (55+) get an extra 10% discount. Customers will be able to get a new number and subscribe to 5G MyPlan starting October 2025, via the True website.”
Khun Chatchanun Wiwattanavarang, Head of Migrant, Tourist and Student, True Corporation Plc, stated that “True sees the power and potential of the new generation, especially students and Gen Z, who grew up in a fast-changing world with diverse dreams and limitless paths outside the conventional box. Gen Z doesn’t necessarily aim to be No.1, they want to be true to themselves. They want to choose their life paths, and live joyfully in their own style. This is the heart of our concept: ‘YOU… Whatever You Want.’ That’s why we created ‘YOU Club’, a special club offering numerous lifestyle benefits for the new generation from exclusive discounts and VIP event access to special offers from over 100 partner brands that truly understand Gen Z. We believe everyone has the right to choose who they want to be and True is here to support every path. Whether you want to be someone, do something, or grow in your own direction . True is here to help ‘YOU’ grow, succeed, and find happiness in your own way. Because it’s better to be with YOU.”
True continues to innovate and develop new services to empower everyone to live freely and fully in their own way. Because no matter who ‘YOU’ want to be or what you want to do… True is ready to walk with YOU every step of the way.
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