Songkhla 4 December 2025 – During a time when Hat Yai faced its “heaviest rainfall in 300 years,” resulting in severe flooding that disrupted lives, livelihoods, and critical infrastructure across the region, True Corporation, Thai Tech Company, to stand firmly beside the people of the South to overcome this crisis together. Recently, Mr. Sigve Brekke, Group CEO of True Corporation Plc., led a team of executives and employees to Hat Yai District, Songkhla Province, to assess the situation on the ground and listen directly to the needs of those affected. The purpose of the visit is to ensure that all support measures are precise, effective, and aligned with the key question: “How can everyone be supported to return to normal life as swiftly as possible?”
Extending Support to Restore 18 CONNEX ED–True Schools in Songkhla
As catastrophic flooding brings severe damage across Southern Thailand, the education sector remains a foremost priority for True Corporation. For more than 17 years, True has been dedicated to advancing education through the power of digital technology, driving progress via the True Plookpanya Project and its partnership with the CONNEX ED Foundation to expand equitable learning opportunities for children in remote areas. This commitment extends to the 18 CONNEX ED schools in Songkhla under True’s stewardship, where more than 3,500 students have been affected by the current crisis.
True Corporation has been closely monitoring the situation, working in coordination with ICT Talents and local community members to assess the extent of the damage. Upon identifying that Ban Bang Faep School in Hat Yai District and Ban Han School in Bang Klam District had suffered severe damage and required urgent assistance, immediate action was taken to procure essential teaching and learning materials. This includes 50 ready-to-use notebook computers, dining tables, school uniforms, and sports equipment for Ban Bang Faep School. In addition, preparations are underway to deliver digital learning resources and teaching materials to all 18 CONNEX ED schools. The primary objective is to enable teachers and students to return to their classrooms as quickly as possible.
Continuing Collaboration with the Mirror Foundation to Support Southern Communities
True Corporation continues its ongoing mission to assist communities across Southern Thailand. On this occasion, True executives met with the Mirror Foundation, led by Mr. Sombat Boonngamanong, Founder and Director of the Mirror Foundation, and Mr. Akeluck Lumchomkhae, Director of the Mirror Foundation’s Missing Person Center, at the Foundation’s operations center. The visit aimed to receive an update on the latest situation, understand the overall relief efforts and remaining challenges in the affected areas, and exchange information to identify ways to enhance the effectiveness and coverage of future recovery support. This discussion builds upon prior collaboration between True and the Mirror Foundation, which included mobilizing True employees to donate fully charged power banks, clothing, undergarments, and essential supplies for immediate distribution to affected residents in Hat Yai and surrounding provinces.
Ensuring Network Stability to Support Customers Throughout the Crisis
True places utmost importance on maintaining network performance during critical times to ensure that emergency communications, relief coordination, and access to essential services remain seamless and secure. In addition to continuous monitoring and active management to restore full network capacity, True’s executives also conducted on-site signal inspections alongside the Network Team and visited affected customers. They further emphasized the proactive mission of the True Online technical teams, who are repairing and replacing damaged modems free of charge and without the need for prior notification, ensuring that every household receives assistance as quickly as possible. This commitment reflects True’s determination to help communities in the South reconnect to the digital world and regain confidence in their daily lives.
Relief Measures – Big Cleaning – Moral Support for True Employees
True’s executives also visited Hat Yai to meet and encourage employees from both the Network and Regional teams who have been working tirelessly under highly challenging circumstances. The visit included a stop at the True Shop in Central Hat Yai, where frontline staff continue to play a vital role in serving customers during the crisis. In addition, the leadership team joined volunteer “Big Cleaning” activities to help restore the homes of employees affected by the floods, ensuring their living conditions could return to normal as quickly as possible. Executives also listened closely to employees’ concerns and needs, reinforcing True’s commitment to comprehensive support measures. These measures include emergency leave without deduction, temporary housing assistance, financial support for home and vehicle repairs, as well as additional welfare and health insurance coverage. “Care Kits” were also distributed to employees as a gesture of support and solidarity during this difficult time.
Mr. Sigve Brekke, Group CEO of True Corporation Plc., stated that “True Corporation continues to stand alongside the people of Hat Yai throughout every step of the recovery, providing support across all possible dimensions. Our mission goes beyond restoring network readiness. It extends to comprehensive community assistance. In particular, the education sector remains a priority. Through our collaboration with the CONNEX ED Foundation, we have expedited the delivery of teaching materials, ready-to-use notebook computers, internet system repairs, and other essential support to 18 CONNEX ED schools to ensure that teachers and students can resume learning without disruption. We are also working closely with civil society organizations, such as the Mirror Foundation, to assist affected families and contribute to rebuilding stronger, more resilient communities. True remains committed to its role of connecting people and communities, enabling every individual and every area to overcome challenges and move forward toward a sustainable future together.”
True Corporation’s executives and employees visit Hat Yai District, Songkhla Province, to support schools, communities, customers, partners, colleagues, and those affected by the severe flooding. The team was led by Mr. Sigve Brekke, Group CEO; Mr. Sharad Mehrotra, Chief Consumer Business Officer; Ms. Yupa Leewongcharoen, Chief Financial Officer (Co) and Khun Oliver Kittipong Veerataecha, Chief Brand & Media Officer of True Corporation Plc. together with Ms. Ruza Sabanovice, Executive Director of CP Group.
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