Bangkok, 26 December 2025 – Following the severe flooding that has significantly impacted people’s livelihoods and essential public services, including public healthcare systems in Songkhla Province, True Corporation continues its mission to support the recovery of Hat Yai. Most recently, the company donated THB 2.5 million to Hat Yai Hospital to help restore and strengthen medical service capacity in the aftermath of the disaster.
This contribution aims to support the hospital during a critical recovery period, as it works to swiftly reinstate full medical services and ensure uninterrupted care for the community.
The donation was presented by Khun Oliver Kittipong Veerataecha, Chief Brand and Media Officer of True Corporation, to Dr. Wiroj Yommuang, Director of Hat Yai Hospital. The funds will be used to rehabilitate essential medical service systems, covering emergency care, inpatient services, and other vital public health operations that must resume without delay.
True Corporation believes that true recovery goes beyond repairing physical infrastructure. It is about enabling communities to move forward with confidence and resilience. Hospitals play a frontline role in safeguarding public health and restoring trust and safety for the people they serve.
Throughout the crisis, True Corporation has undertaken a comprehensive “Mission of the Heart” to support flood-affected communities in Hat Yai across multiple dimensions. In education, the company helped restore learning opportunities for Thai children by supporting Ban Bang Fab School and 18 partner schools through the donation of laptops, digital learning tools, and building rehabilitation, ensuring that teaching and learning could resume promptly.
In technology and innovation, True leveraged its AI capabilities and Mobility Data to support government agencies in rescue coordination and evacuation planning. The company also deployed 20 intelligent drones to deliver medicines and food to hard-to-reach areas, while maintaining 24/7 network stability. Rapid-deployment mobile base stations (Cells on Wheels – COWs) were installed to reinforce connectivity in flooded zones.
For customer care, True waived service fees for mobile, TrueOnline, and TrueVisions customers, extended service validity and payment deadlines, and provided free True–dtac SIM cards and WiFi at evacuation centers and field hospitals. Nationwide TrueOnline technicians were mobilized for the proactive “Fix Every Alley” mission, replacing modem equipment for 100% of affected households without waiting for customer requests. In addition, the company provided financial donations and relief kits, as well as special smartphone discounts and service packages for medical personnel and public health workers, empowering them as a vital force in Hat Yai’s recovery.
This support for Hat Yai Hospital marks another meaningful step in reinforcing True Corporation’s role in standing alongside Thai society in every circumstance. Under the commitment #TrueForThais, the initiative reaffirms the belief that “in every crisis, Thais stand together.”
