Bangkok, September 8th, 2025 – Exceptional in every dimension! True Corporation, Thailand’s leading telecom-tech company, proudly unveils the newly True Branding Shop at Dusit Central Park, offering an elevated experience that understands and caters to the urban lifestyle. The space seamlessly blends innovation, comfort, and sustainability, with a design rooted in modern Zen aesthetics, natural materials, and calming tones.
Highlight: TrueSphere First Class Co-working Space
The new TrueSphere transforms over 228 square meters into a first-class airport-style lounge featuring First-Class Aviation Seats that offer an ultra-private, ergonomic reclining experience. Each seat comes equipped with wireless charging, personal power outlets, and reading lights, providing comfort and convenience for both work and relaxation for a truly superior experience.
Generative AI Photobooth: An intelligent photo booth using Generative AI technology that allows users to create creative real-time photos by customizing backgrounds, effects, and styles, just by taking a picture.
Solar Energy Solutions: Solar-powered systems convert sunlight into sustainable electricity, helping reduce costs and promote eco-friendly practices, supporting a sustainable future for all.
Guests can enjoy signature beverages from True Coffee, ensuring refreshment and relaxation at any time. The Retail Experience Zone features hands-on access to the latest smart devices, lifestyle gadgets, IoT accessories, and smart home solutions from leading brands—complete with expert guidance to help customers discover products that match their urban lifestyles across all generations.
Ms Sujitra Amitrapai, Head of Retail Shop Operations, True Corporation Plc said that “this new True Branding Shop and TrueSphere at Dusit Central Park feature an exclusive design tailored to reflect the lifestyle of future urban dwellers. We put cutting-edge AI at the heart of the customer experience, whether it’s through creative photo generation using Generative AI or incorporating clean energy solutions to reduce the carbon footprint. It’s a perfect fit for today’s conscious consumers who care about both health and the environment. We offer first-class comfort through luxurious reclining chairs designed with ergonomics in mind, making every visit a moment of relaxation, inspiration, and discovery of future-proof technology.”
“We’ve integrated AI innovation, clean energy solutions, and first-class service to create a space that supports both the working and living needs of urban people. This is a place to relax, get inspired, and explore technologies that will support you now and into the future.”
“This is more than just a destination for shopping or working, it’s a platform that connects customers with forward-thinking technologies and services. We aim to ensure every visit reflects the values of our brand: quality of life, inspiration, and shared sustainability.”
True Branding Shop and TrueSphere at Dusit Central Park are now open, welcoming everyone to a future-forward world that combines innovation, convenience, and environmental consciousness all in one place.
True Branding Shop: Open daily from 10:00 AM – 8:00 PM
TrueSphere: Open daily from 10:30 AM – 8:00 PM
Special Opening Promotion
To celebrate the official launch of True Branding Shop and TrueSphere at Dusit Central Park, True is offering exclusive rewards for customers to explore their creativity:
Get 4 creative shots with the “Generative AI Snap Photo” for just 29 True Points (True customers) or 89 Dtac Coins (Dtac customers).
Own the Pocketalk S Plus, a premium AI translator device, at a special price of 9,500 baht (from regular price: 9,900 baht).
Promotion valid until September 30th, 2025
For more information, contact via Line Official: @truecentralpark
