- Sakon Nakhon: Prasat Phueng Procession & Long Boat Racing, now through October 7, 2025
- Nakhon Phanom: World Fire Boat Festival, now through October 8, 2025
- Nong Khai: Buddhist Lent & Naga Fireballs, highlight night October 7, 2025
October 2, 2025 – True Corporation is powering up its 5G and 4G networks to connect happiness for Thai and international visitors across northeastern Thailand during three major cultural festivals in Sakon Nakhon, Nakhon Phanom, and Nong Khai. True Corporation has deployed comprehensive solutions, including Cell-On-Wheels (COWs), temporary sites, event-based signal parameter, on-site network engineering teams, expanded 5G/4G coverage along transport routes and tourist spots, and AI-powered 24-hour monitoring from the Business Network Intelligent Center (BNIC), to ensure seamless, high-quality connectivity throughout these celebrated Isan events. Special engagement booths have also been set up in Nakhon Phanom and Nong Khai to welcome tourists and True and dtac customers with fun activities and special offers.
True Corporation’s 5G and 4G network preparation supports traditional festivals during the Buddhist Lent period across northeastern Thailand, with special focus on three provinces to welcome cultural tourism, as follows:
- Sakon Nakhon – Prasat Phueng Procession & Long Boat Racing (now-Oct 7, 2025).
Visitors can experience faith and local craftsmanship through the spectacular “Prasat Phueng” (beeswax castles), dazzling evening parades, and long-boat racing, alongside lively markets and handicrafts. True has enhanced mobile coverage across the event area. Prasat Phueng displays remain on view until October 31 at Wat Phra That Choeng Chum Worawihan and participating community temples. - Nakhon Phanom – World Fire Boat Festival (now-Oct 8, 2025).
Illuminated fire boats create stunning flame patterns along the Mekong River during the End-of-Lent celebration. True has increased signal density across key locations including the Nakhon Phanom Governor’s Residence Museum (old building), Provincial Hall, Naga Square, Wat Mahathat, and the Clock Tower, with on-site engineers supporting the event. - Nong Khai – Buddhist Lent Festival & Naga Fireballs (Oct 4-10, 2025; highlight Oct 7).
Crowds gather to witness the world-famous Naga Fireballs on the End-of-Lent night (Oct 7, 2025). Coverage and support extend along the Mekong across six districts: Phon Phisai, Mueang Nong Khai, Tha Bo, Si Chiang Mai, Sangkhom, and Rattanawapi.
True Corporation’s integrated 5G and 4G network enhancements for Thai and international visitors include:
- Deployment of Cell-on-Wheels (COWs)
- Installation of temporary signal towers
- Event-parameter tuning based on user behavior
- On-site network engineering teams throughout the events
- Expanded 5G/4G coverage along transportation routes and tourist areas
- 24-hour support from the Business Network Intelligent Center (BNIC), with AI-powered network monitoring and management
True Corporation’s ongoing network preparations support communications for cultural tourism and Thailand’s soft power. True and dtac customers visiting Sakon Nakhon, Nakhon Phanom, and Nong Khai will enjoy a high-performance network experience throughout the 2025 Buddhist Lent period.
Additionally, in Nakhon Phanom and Nong Khai, True Corporation has set up special service booths in front of 7-Eleven stores within the event areas to welcome tourists as well as current and new customers. The booths feature fun activities and attractive promotions such as special pricing on iPhone 17 (terms and conditions apply), smartphone deals, and internet packages at special rates, along with entertainment and new experiences throughout the festival period.
