- Northeastern region sees highest visitor growth, up 14%
- 27% of Thais traveled abroad during Songkran, with China as the top destination
April 17, 2025 — True Corporation revealed in-depth insights from the recent 2025 Songkran Festival, highlighting a lively atmosphere as both Thais and international tourists enthusiastically joined water festivities across the country. Interregional travel surged, especially to the Northeast, North, and South. True’s AI-powered intelligent network significantly boosted the efficiency of its 5G and 4G services, thanks to precise real-time network tuning. This enabled response times that were 3–4 times faster and supported high data traffic at all key activity zones, water play areas, tourist destinations, and major travel routes across Thailand.
Mr. Prathet Tankuranun, Chief Technology and Information Security Officer of True Corporation Plc., said, “This year’s Songkran was truly a celebration of joy for both locals and visitors. Our mobility data reflects the vibrant atmosphere nationwide, especially at major event venues in Bangkok and other provinces. True Corporation prepared its network to run 24/7 during this festive period, adapting to users’ lifestyles. By leveraging AI, we enhanced network management efficiency, enabling us to handle the massive demand accurately and effectively. Both Thai and international customers enjoyed a seamless digital experience throughout the festival.”
True Corporation’s intelligent AI network has been continuously developed to enhance service delivery. Its automated network management system has improved efficiency by 80% and reduced energy consumption by 30%. Real-time network optimization enables immediate adjustments in line with user behavior, resulting in 3–4 times faster responsiveness—particularly in high-density activity zones. Furthermore, the intelligent network analytics system enhances operational accuracy and elevates the overall user experience across 5G, 4G, WiFi, and True Online services.
Songkran Travel Insights (Data from April 12–15, 2025)
17% of residents in the Bangkok Metropolitan Region traveled during Songkran
- Interregional travel rate changes:
- Northeastern Region: +14%
- Northern Region: +9%
- Central & Western Region: +2.6%
- Southern Region: +2.5%
- Bangkok & Vicinity: -17%
- Top 5 Most Visited Provinces (based on mobility data):
- Buri Ram
- Ubon Ratchathani
- Si Sa Ket
- Roi Et
- Khon Kaen
Travel Patterns – Domestic & International Tourists
- International tourist arrivals (inbound roamers) increased by 5%
• Outbound Thai travelers increased by 27%
• Top 5 overseas destinations among TrueMove H and dtac customers during Songkran:
1. China
2. Japan
3. South Korea
4. Hong Kong
5. Taiwan
User Behavior During Songkran (April 12–15, 2025)
Top 10 Songkran Event Locations by Network Usage:
- Maha Songkran World Water Festival 2025, Sanam Luang, Bangkok
- Khao San Road, Bangkok
- Tek-Ha Intersection, Nakhon Ratchasima
- Silom Road, Bangkok
- Khao Niao Road, Khon Kaen
- MAYA Lifestyle Shopping Center, Chiang Mai
- Rin Kham Intersection, Chiang Mai
- In front of the municipal market, Phra Nakhon Si Ayutthaya
- Khao Tang, Phichit
- S2O Songkran Music Festival 2025, Rajamangala National Stadium, Bangkok
Top 5 Provinces for Highest Data Usage:
- Bangkok
- Chon Buri
- Samut Prakan
- Pathum Thani
- Samut Sakhon
Top 5 Most Used Applications:
- TrueMove H Customers:
- YouTube
- TikTok
- Google Play
- LINE
- dtac Customers:
- YouTube
- TikTok
- LINE
Our team at True Corporation continues to monitor and maintain network quality across all major transportation routes to support travelers returning home or heading back to Bangkok—especially those taking extended time off. Alongside AI-driven enhancements, our teams work around the clock to ensure that all customers, both Thai and international, enjoy smooth and reliable digital experiences nationwide,” Mr. Prathet concluded.
