Bangkok, 2 September 2025 – TrueBusiness continuously empowers Thai enterprises to thrive in Digital Reinvention era, hosting an exclusive dinner, “TrueBusiness Executive Insight Dinner: Vision. Resilience. Reinvention” for C-level executives from its leading corporate clients. The event offers an opportunity to exchange perspectives with renowned experts—covering macroeconomic and technology trends, paving the way for transforming organizations to keep up with the digital age sustainably. This reinforces TrueBusiness’s ambition as Thailand’s leading integrated telecommunications and digital solutions provider, being a trusted technology partner to overcome challenges and business uncertainty. TrueBusiness delivers an “Adaptive Infrastructure” with AI- and data-driven solutions that enable enterprises to enhance efficiency, reduce costs, and achieve measurable business and financial results as well as create innovation and new S-curve including new products and services, new processes and business models to increase capability to capture emerging opportunities for competitiveness and sustainable growth.
Dr. Teeradet Dumrongbhalasitr, Chief Business Officer of True Corporation Plc., remarked on the TrueBusiness Executive Insight Dinner: Vision. Resilience. Reinvention. that “This event is a valuable opportunity for TrueBusiness to closely exchange opinions and suggestions with our customers, aligning with True Corporation’s approach emphasizes on customers obsession. As a partner of Thai businesses to transform to Digital Reinvention era, TrueBusiness offers an Adaptive Infrastructure including connectivity via mobile network and broadband as well as digital platforms and solutions such as Cloud, IoT, cybersecurity, and data analytics—driven by powerful AI, especially Agentic AI. These empower enterprises to tackle economic challenges and deliver tangible outcomes including revenue growth, cost reduction, and long-term profitability, while also enhancing digital skills through True Digital Academy to match organizational needs. With this holistic support, Thai enterprises can adapt with confidence, capture new S-curve opportunities, and build sustainable growth amid rapid technological changes.”
Accelerate Digital Infrastructure Building, Prepare for Quantum Transformation
Mr. Taweesuk Thammasak, Independent Scholar and Consultant in International Economics and Investment, said “Amid economic volatility, organizations should pursue 2 strategic plans in parallel: 1. Manage business in “Surviving Mode” to withstand economic fluctuations, and 2. Transform organization in preparation for the coming age of Quantum Computing in the next decade. Enterprises need to prepare for Quantum Transformation, a major change to the world’s new infrastructure by building solid digital infrastructure today, otherwise organization may face difficulty in transformation and lost business opportunities in long term. At present, the world of AI is advancing into the era of AGI (Artificial General Intelligence) and ASI (Artificial Super Intelligence). Global leaders like SoftBank aim to be at the forefront of ASI within ten years and expect to grow at an ultra-growth level as the market is no boundary. Moreover, many cities around the world are also moving toward Smart City models. In China, for example, drones have been used in logistics, and vehicles are connected to traffic lights via GPS. These reflect the changing of cities, connectivity, and technology infrastructure. By 2030, Thailand needs to be ready for 6G, while digital skill gap remains a critical global challenge. He also remarked that China is moving toward Smart Grid, a digital technology for managing electricity infrastructure and transitioning the whole country’s energy infrastructure to be fully electricity-based system. Electricity will play a key role as the backbone of the world’s emerging era.”
Technology, People and Process are Key Factors to Drive Business Transformation
Mr. Ekaraj Panjavinin, Chief Digital Officer of True Corporation Plc., said “In this era, technologies have high potential and speed to create more impacts than ever. The interest and investment trends during 2020 to 2025 indicate an exponential growth in technologies such as AI, energy and sustainability, cloud and edge computing, cybersecurity, and bioengineering. All of these advancements reinforce the importance of digital innovation for businesses, not just being an option anymore. An opinion survey of organizations’ leaders from various industries in Thailand found that most Thai businesses have applied technology to a level that can be called “Doing Digital” or have started digitalization in their organizations. However, there is still a small proportion that has progressed to the level of “Being Digital” or being a business that is fully digitally driven. To reach this level, organizations need to align technology with its goals, realize that “technology” is only one factor and place greater emphasis on “people” and “processes”. In addition, businesses should focus on defining problems and business direction clearly before selecting technologies to integrate for maximum benefits”.
Leaders in the New Era Must Believe in the “Power of Technology”
Mr. Komsan Saelee, Chairman of the Board of Directors, Flash Group shared his perspectives as a founder of Thailand’s first unicorn startup that “logistics is one of the industries most profoundly disrupted by technology because many new platforms are continuously emerging. Therefore, organizations must focus on technology at the beginning of business. Flash has allocated 40% of fundraising to R&D and 60% to operations, building strong tech teams, applying AI, and reinvesting nearly half of annual profits into technology development. The leader’s mindset is significant. They should believe that “the power of technology is big enough” to transform the organizations, increase efficiency, effectiveness, and create long-term competitiveness. Moreover, organizations need to “invest in technology” to keep pace with massive shifts in competition. SMEs can leverage existing infrastructure in the country, seek advisors, and continuously update industry technology, while larger enterprises should build in-house tech teams. However, AI has become a game-changer, enabling entrepreneurs with limited capital to access expertise, discover new business models, and compete with large companies without huge infrastructure or large expert teams—whereas those ignoring AI will fall behind. In addition, organizations should recruit staff with AI skills and upskilled talent to work effectively with AI for significant returns in effectiveness”. On the broader vision, Mr.Komsan expressed confidence that Asian businesses can best serve Asian consumers and encourages Thailand to widely open for business opportunities while pursuing long-term strategies in terms of knowledge and know-how.
