Bangkok, 14 June 2025 – True Corporation continues to strengthen employee engagement across the country by fostering a customer-obsessed culture. On June 14th, the company officially launched “True Thank You Day: Thank You for the Trust”, a nationwide initiative led by Mr. Sigve Brekke, Group CEO, Mr. Manat Manavutiveth, CEO of Data and Enterprise Business, and Mr. Sharad Mehrotra, CEO of Consumer Business. Together with employees from sales, marketing, product development, and back-office teams, they visited local communities in Bangkok, surrounding provinces, and major cities nationwide to connect directly with customers. The goal is to create meaningful conversations, listen to customers’ feedback, and gain a deeper understanding of their needs, turning real insights from real conversations into improvements that better serve and delight. The initiative also offers a heartfelt opportunity to express gratitude for the trust and support customers have placed in True-dtac, through exclusive rewards that reflect our appreciation.
Mr. Sigve Brekke, Group CEO of True Corporation Plc, said “True is pivoting toward transformation for growth, with the ambition to become Thailand’s leading Telecom-Tech company that is genuinely trusted by customers. Achieving this requires a strong organizational culture where every employee, across every function, is deeply committed to putting the customer at the heart of everything we do. This mindset must be embedded as part of True’s DNA, driving us to deliver services and exceptional experiences that go beyond expectations. ‘True Thank You Day’ is now established as an annual mission for our people. This kickoff year brings together more than 1,400 employees from across all business units, including many from back-office teams, joining together to meet and thank customers nationwide.”
This initiative gives True employees the chance to extend their sincere appreciation for the trust and confidence of our customers, offering more and more exclusive privileges as a heartfelt thank you, and going above and beyond at every stop along the journey. These include professional-level global cyber protection through F-Secure for True, free access to TrueID+, TrueVisions Now POP, as well as discounts from top brands such as 7-Eleven, Dunkin’, Katsuya, Pepper Lunch, Salad Factory, SF Cinema, souvenirs and giveaways. These benefits will be distributed in many locations nationwide, including CentralWorld, Siam Paragon, Siam Square, Imperial World Samrong, Thammarojpinij Market in Samut Prakan Province, Rangsit Market, Future Park Rangsit and Zpell in Pathum Thani Province, Bangsaen Beach area in Chonburi Province, Sri Chan Road, City Pillar Shrine in Khon Kaen Province, Thung Sri Muang, Airbase Intersection in Ubon Ratchathani Province, Behind Chiang Mai University Market in Chiang Mai Province, Rong Poon Market, Walking Street Market in Songkhla Province, Wat Mahathat, Ayothaya Floating Market, Khan Ham Market in Phra Nakhon Si Ayutthaya, etc.
True-dtac customers can claim these special privileges only on June 14th, 2025 by simply scanning the QR code with the True team at event locations, or by claiming them directly via the TrueApp under the “Privileges” menu (available until July 15th, 2025). For more details, please visit Facebook TrueMove H.
