Bangkok January 27th, 2026 – Moving toward becoming the ultimate home of entertainment from Thailand and around the world. TrueVisions NOW announced its 2026 strategic roadmap, reaffirming its identity as NOWtainment – complete, all-in-one entertainment. The platform is advancing toward becoming a world-class digital entertainment hub that understands Thai audiences best, under the concept “Thai-Style Fun… is NOW: Thai Audiences Love Fun and Want Continuous Entertainment”.
The strategy aims to shake up Thailand’s entertainment industry by partnering with 20 leading studios nationwide to produce TrueVisions NOW Originals—international-standard Thai series made for Thai audiences alongside the highly anticipated return of the legendary reality show True Academy Fantasia 2026 which once captivated the entire nation.
TrueVisions NOW also reinforces its leadership in sports and comprehensive entertainment, holding the largest portfolio of live Muay Thai broadcasts in Thailand, full-scale European football coverage, and expanded offerings in other popular content categories for Thai viewers. A new-look TrueVisions NOW application will launch this February, elevating the viewing experience.
Mr. Ongard Prapakamol, Head of TrueVisions and Media Division, True Corporation Plc, said that data from Media Partners Asia (MPA), a leading Asian research institute, clearly shows that Thai content is a key magnet for viewers, accounting for 46% of total viewership, significantly higher than the regional average.
For TrueVisions NOW, Thai content is not just an option. It is our “core strategy” in driving the platform to become a world-class digital entertainment hub that understands Thai audiences better than anyone, and a major entertainment home connecting Thai viewers with quality global content under the concept ‘Thai-Style Fun… is NOW Thai Audiences Love Fun and Want Continuous Entertainment’ in 2026.
TrueVisions NOW continues to elevate Thai entertainment by collaborating with top partners and studios nationwide to create content that “truly resonates” with “Thai emotions”. This includes year-round production of high-quality Thai Originals, leading reality shows, top-tier global sports content, and exclusive live Muay Thai broadcasts, the most in Thailand, available only to TrueVisions NOW subscribers.
The platform also strengthens its lifestyle content through partnerships with six world-class content brands, while enhancing the overall viewing experience via the newly redesigned TrueVisions NOW application. These initiatives aim to continuously deliver happiness and entertainment to audiences every day.
Key Highlights for 2026
A World-Class TrueVisions NOW Original Content Phenomenon
2026 marks a major milestone for TrueVisions NOW Originals, partnering with 20 leading studios to deliver international-standard Thai original content throughout the year—spanning dramas, sitcoms, and variety shows. This builds on the success of acclaimed titles such as A Sample Family and Jet Lag, pushing Thailand’s content industry confidently onto the global stage.
The Grand Return of a Global No.1 Reality Show
The legendary dream-chasing reality show True Academy Fantasia 2026 returns, broadcasting live from June 7th, 2026 with an exciting new format. The judging panel features top figures from across industries, including Donut Manatsanun Phanlertwongsakul, Moss Patiparn Pataweekarn, Whanjiab Thanarat, Chaw Chawarut (Cocktail), and Jes Jespipat Tilapornpat.
The show is produced by a professional executive producer team: Attapon Na Bangchang, Krisda Wittayakhajorndej (Pond), and Tanapol Prasarnrajkit (Ohm – Cocktail), promising a brand new phenomenon.
Additionally, a global mega-project Race to Space in collaboration with SERA and Blue Origin will select the first Thai person aged 18 or above to travel to space aboard the New Shepard spacecraft, following intense physical, mental, and strategic challenges. This project aims to make history for Thai competition shows.
The Ultimate Sports Content & Thailand’s Largest Live Muay Thai Offering
Sports fans will enjoy 536 live Muay Thai events from 9 programs, totaling over 2,144 fights, broadcast 7 days a week, all year round, in collaboration with five major promoters: Petchyindee, Sor Sommai, Kiatpetch, Jitmuangnon, and Max Muay Thai.
Additional highlights include live broadcasts of the Thai Women’s Volleyball League, the 2026 Winter Olympics, and top European football tournaments such as the UEFA Champions League for NowSports and NowFootball subscribers.
Strengthening Popular & Lifestyle Content with 6 Key Partners
TrueVisions NOW enhances entertainment diversity with six premium content partners:
- tvN – Korea’s No.1 premium pay-TV entertainment channel, featuring K-dramas, variety shows, lifestyle content, K-pop specials, and exclusive original productions
- iQIYI – Asia’s home of popular entertainment
- Rock xStream – A curated gateway to the most talked-about, critically acclaimed global streaming series from platforms such as Netflix, Apple TV+, Prime Video, Paramount+, and more—now available on television
- Soul Siam – Contemporary Mor Lam and Luk Thung content celebrating joyful Thai roots
- True Muay Thai – For fans devoted to the art of authentic Thai boxing
- Foodiez – A must-watch for food lovers exploring must-eat dishes across Thailand
A New Viewing Experience with the Redesigned TrueVisions NOW App
The new TrueVisions NOW application launches in February 2026, offering smoother, more convenient usability tailored to every lifestyle. The app features over 41,000 hours of content including 17,000+ hours of live sports, all in one place.
Experience world-class entertainment curated especially for Thai audiences today via the TrueVisions NOW streaming app and TrueVisions set-top box.
For more details and broadcast schedules, visit truevisions.co.th
