Bangkok, 10 November 2025 — True Corporation, together with CP Group and its affiliated companies, reaffirmed their readiness to support the Sports Authority of Thailand (SAT) in hosting the 2025 SEA Games and ASEAN Para Games in Thailand. The collaboration highlights the vital role of the Thai private sector in driving the nation’s sporting ecosystem forward. Under the concept “Power Up Nation’s Sportsmanship”, True aims to ignite the true spirit of sportsmanship within every Thai, while ensuring world-class communications technology readiness through the True 5G network now faster, broader, more stable, and more secure than ever. The initiative covers every dimension: Power Up True Network, enabling ultra-fast, seamless connectivity; Power Up Athletes, providing True 5G SIMs with unlimited internet access for officials and athletes from all 11 nations; and Power Up the Press, delivering high-speed TrueOnline fiber internet and WiFi at Press Centers across four provinces. In addition, TrueVisions NOW will broadcast the 2025 SEA Games live on 20 channels, free of charge, ensuring fans nationwide can cheer for Thai athletes anytime, anywhere connecting every moment of the Games through the “Signal of Happiness”, filled with spirit and pride of the Thai people together.
Dr. Kongsak Yodmanee, Governor of the Sports Authority of Thailand, stated that “Hosting this major sporting event is not merely our duty. It is Thailand’s golden opportunity to deliver a message of ‘readiness’ and ‘national pride’ to ASEAN and the international community. We have accelerated efforts to enhance the standards of competition venues, infrastructure, and safety systems to ensure every arena is a place athletes and spectators can fully trust. On behalf of the Royal Thai Government and the people of Thailand, I would like to express my sincere appreciation to Charoen Pokphand Group for its strong commitment to sports, the best friend of all Thai athletes. CP has long supported not only the 2025 SEA Games and ASEAN Para Games, but also nearly every major sporting event in the country. I am confident that Thailand’s role as host will help elevate the SEA Games and ASEAN Para Games to new international standards with fair competition and victories we can all be proud of.”
Dr. Teerapon Tanomsakyut, Chief Sustainability & Strategy Officer of Charoen Pokphand Group (CP Group) said that “CP Group and its affiliated companies are deeply proud to take part as the Group Main Sponsor of the 2025 SEA Games and ASEAN Para Games, for which Thailand has the honor of being the host nation this year. This is a remarkable opportunity for all Thais to come together and showcase our country’s capabilities on the ASEAN stage, while warmly welcoming athletes from across the region with friendship and goodwill. We hope this event will become a true celebration of sportsmanship, friendship, determination, and inspiration. CP Group and its affiliates have pledged to fully support this year’s games with a total contribution of 100 million baht to the Sports Authority of Thailand, covering areas such as food services, telecommunications, live broadcasting, and digital financial solutions, through the collaborative power of business groups including True Corporation.”
Oliver Kittipong Veerataecha, Chief Brand & Media Officer of True Corporation Plc., said “Sports are more than competition. They are a powerful force that shapes people, strengthening the mind, spirit, and human connection. Sports teach us perseverance, discipline, fair play, and empathy with lessons found in both victory and defeat. With this belief in the power of sports, True Corporation, together with the CP Group, is proud to be a main sponsor of the 33rd SEA Games and the 13th ASEAN Para Games. These are not just sporting events, but celebrations of friendship, determination, and dreams shared by athletes from 11 Southeast Asian nations. Under the concept ‘Power Up Nation’s Sportsmanship’, True aims to ignite the true spirit of sportsmanship within every Thai, while ensuring full readiness of the True 5G network, the signal of national pride, which serves as a signal of national service, delivering seamless, fully equipped and strengthened across every dimension.”
True has strengthened the readiness of its True 5G network by deploying the Power Up True Network team to deliver fast, strong, and meaningful connectivity, covering every competition venue and athletes’ accommodation across the country. Following the successful completion of the One Network integration between True and dtac, the network now offers greater coverage, strength, and reliability, setting a new benchmark for Thailand’s telecommunications infrastructure. It is fully prepared to handle every situation with the highest levels of speed, coverage, stability, and security, ensuring the best user experience nationwide. To further enhance readiness, True has installed more than 130 mobile base stations (COWs) and signal boosters across the four host provinces, ensuring seamless connectivity throughout the Games. Under Power Up Athletes, True is providing True 5G SIM cards with unlimited internet access for officials and athletes from all 11 participating nations, enabling fast and efficient communication. Meanwhile, through Power Up the Press, True is empowering media operations by installing high-speed TrueOnline fiber internet and WiFi at Press Centers in all four host provinces, allowing international journalists to report news speedily and accurately throughout the tournament.
Above all, True aims to deliver the “Signal of Happiness”, ensuring every moment of the Games is filled with pride and the collective spirit of the Thai people. In addition, TrueVisions NOW will broadcast the 2025 SEA Games live on 20 channels, free of charge, giving fans across Thailand access to every key event. Sports lovers can cheer for Team Thailand anytime, anywhere, and on any device, simply by downloading the TrueVisions NOW app, registering, and enjoying the live coverage exclusively on one platform.”
True Corporation has been a consistent supporter of Thai sports on the international stage from the 2016 Olympic Games to the ASEAN Games, SEA Games, and Paralympic Games, providing communications and roaming services to keep Thai athletes and media teams connected and encouraged throughout every competition. Now, as Thailand once again takes the honor of hosting, True, as a leading Thai tech company, is committed to being part of the nation’s warmest welcome. The company invites all Thais to unite in cheering for Team Thailand and to follow related activities via Facebook: True5G.
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