Bangkok, November 24th, 2025 – Elevate auspicious energy nationwide with Star-Powered Numbers… True continues to create new phenomena in Thailand’s modern spiritual (“mu-telu”) era through a major collaboration with Ajarn Somjade Saringkanrattana, owner of Somjade.com, Thailand’s No. 1 lucky number website and a master of astro-numerology for more than 16 years. Together, they unveil “Star-Powered Numbers,” a numerological system interpreted through the power of celestial bodies, delivering personalized, deeply meaningful life enhancement. This completes True’s “Great Universe of Lucky Numbers” and strengthens its position as Thailand’s No. 1 Lucky Number Destination, offering: THE BEST: The top 3 masters of numerology combined in one place. THE MOST: The largest lucky-number inventory in Thailand with the widest sales channels. THE FIRST: The first to offer Personalized Lucky Numbers with deep, individualized analysis based on birth date, time (ascendant), or even ID card digits, helping everyone access the number that aligns with them best, all on Thailand’s top-quality True 5G network. THE FIRST: The first to offer Personalized Lucky Numbers with deep, individualized analysis based on birth date, time (ascendant), or even ID card digits, helping everyone access the number that aligns with them best, all on Thailand’s top-quality True 5G network.
Insights from Thailand’s modern mu-telu culture: Belief has become life energy and True leads the lucky-number market.
Khun Oliver Kittipong Veerataecha, Chief Brand & Media Officer, True Corporation Plc said that “auspicious and spiritual beliefs or mu-telu have become a major force shaping the lives of Thai people today. Research shows that 88% of Thais believe in mu-telu, with the trend especially strong among the young Gen Z shows the highest engagement at 50%, followed by Gen Y at 26% and Gen X at 14%. Belief is no longer distant; it has become a positive energy seamlessly integrated into digital lifestyles. A key trend we’ve found: people increasingly use data and technology to boost life confidence. Surveys show that 3 out of 4 Thais use AI for fortune-telling, and over 70% believe in the power of numbers. As a result, lucky phone numbers have become the most popular spiritual item — making up 46.3% of all mu-related items. This clearly shows that a phone number is no longer just a communication tool, it’s personal power that many Thais choose as a guide for life. Our collaboration with Ajarn Somjade Saringkanrattana is therefore highly meaningful. Numerology is rooted in the belief that “every number is a star, and every star has the power to improve your life.” It aligns perfectly with modern consumer insight. All of this has led us to build True’s Great Universe of Lucky Numbers, establishing True as Thailand’s No. 1 Lucky Number Destination, the ultimate in every dimension: THE BEST: The greatest masters together. THE MOST: The most numbers and most comprehensive sales channels. THE FIRST: Personalized Lucky Numbers based on deep, data-driven analysis using birth date, ascendant, or ID digits, selecting the one true auspicious number for each person. True believes that combining belief with data and technology empowers people to shape their life energy with confidence, meaning, and authenticity in the digital era.”
Better MuGether: True elevates star-based numerology with “Star-Powered Numbers” , deeper, fuller, and more personalized than ever
Khun Roj Dachodomphan, Head of Mobile Postpaid, True Corporation Plc, said that “today’s user behavior clearly shows that Thais no longer view auspicious numbers as merely ‘digital charms,’ but as a life-enhancing force that must be deep, precise, and truly functional. That’s why True continues to drive the Better มูGether strategy — to ensure that the world of auspicious numbers fully delivers both in terms of spiritual belief and real digital-era usability. Our collaboration with Ajarn Somjade, owner of the well-known ‘Somjade.com’ auspicious-number website, operating for over 16 years, widely recognized, with over 1,000,000 annual site visits and more than 100,000 numbers chosen by customers marks a major milestone. This partnership is a powerful synergy and an important step forward in expanding the auspicious-number universe, elevating happiness and auspiciousness for our users by offering even more ways to select lucky numbers that truly match their needs. By applying ancient numerology principles, refined and uniquely developed by Ajarn Somjade, we have created ‘Star-Powered numbers, auspicious numbers based on star-number numerology. These numbers draw power from celestial bodies to give clear meaning to each digit and connect more directly with the user’s life goals—whether career, finances, love, stability, or very specific personal aspirations. This time, we’ve prepared over 300,000 new auspicious numbers from both True and dtac, ensuring customers can find the perfect number that resonates with them. And when activated with True, customers will enjoy a superior experience on Thailand’s No. 1 quality True 5G network—meaning a ‘great number’ truly comes with the ‘best signal.’ True has also designed accessible packages starting at only 499 baht per month, and expanded distribution channels both online and offline nationwide, so everyone can conveniently choose the Star Power Number that suits them best. We want auspicious numbers to be genuinely useful in everyday life, more than just a belief, but a source of positive energy that boosts confidence each day. And ‘Star-Powered Numbers’ represent a major step in making True’s auspicious-number universe deeper, more complete, and more personal than ever before.”
‘Star-Powered Numbers’ are now available. Open a new number and subscribe to a monthly plan starting at only 499 baht per month. Service is available nationwide at True Shops, Dtac Shops, authorized dealers, and online.
Choose your number at the Mahachakawan Lucky Number website, and select to receive it at home,True Shop, dtac Shop, or any authorized dealer. Click here: https://lucky-number.true.th/postpaid/universal *This is a matter of personal belief; please use your discretion when interpreting the information.
*Terms and conditions apply as determined by the company.
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