Bangkok, November 18th, 2025 – TrueOnline expresses heartfelt gratitude for the trust and support from consumers which has helped make TrueOnline the number-one brand in people’s hearts. This trust has earned the company the title of “Thailand’s Broadband Internet Brand of the Year” on the global stage at the World Branding Awards 2025–2026, for the 9th consecutive year. The ceremony was held at the Osaka City Museum of Fine Arts in Japan, highlighting the strength and prestige of a Thai brand that has reached world-class standards among more than 1,000 leading brands from 56 countries. This achievement reinforces TrueOnline’s commitment to innovation in broadband technology and its mission to enrich the lives of Thai people through the concept of “Your Everyday Connect-Tech”, technology that enhances daily life across three key dimensions: Smart Tech — AI-driven network technology that is faster, more stable, and smarter. Smart Solution — Smart Home Connectivity solutions that deliver the ultimate digital home experience. Smart Service & Privilege — Thoughtful service and benefits that elevate the digital lifestyle of Thai people every day.
Mr Oliver Kittipong Veerataecha, Chief Brand and Media Officer, True Corporation Plc said that “The Brand of the Year award is not just a symbol of TrueOnline’s success but it also represents the voice of trust that consumers have expressed over the past nine years. We believe technology is not merely infrastructure; it is a powerful force that connects people, fosters dreams, and creates opportunities in every step of life. We are dedicated in developing intelligent innovations that deliver true value and meaning to consumers. Our goal is to provide customers with a fast, powerful, high-quality broadband network and to elevate the digital home experience, meeting all needs in convenience, safety, and entertainment. He further explained that the award evaluates consumer votes, market surveys, and brand valuation based on brand strength and growth potential. Receiving this global recognition, presented by the UK-based nonprofit World Branding Forum (WBF), reinforces TrueOnline’s customer-obsessed strategy. These achievements will continue to drive the brand to enhance its technology, services, and global positioning as the home internet brand that makes Thai lives smarter and more connected.”
Mr Tanaphon Manavutiveth, Chief Home Connectivity Officer, True Corporation Plc said that “winning Brand of the Year for nine consecutive years proves our success in creating innovations that truly meet consumer needs. It motivates us to continue developing technology and services under the ‘Your Everyday Connect-Tech’ concept, empowering daily digital life with the world’s latest advancements and unique Smart Home innovations. He highlighted three core strategies:
- Smart Tech
A faster, more stable, and smarter network powered by AI Monitoring & Network Optimization, providing real-time quality assurance. Smart features include:
AI Optimization: Automatically adjusts signals based on each household’s usage.
AI Responsive: Detects and quickly resolves signal issues 24/7.
AI Security: Protects users from online threats with alerts for suspicious websites and risky data.
TrueOnline is also the first to launch a Wi-Fi 7 Router with speeds up to 2 Gbps, along with a Hybrid Router supporting both fiber and mobile networks for uninterrupted connectivity.
- Smart Solution
Developing a Smart Home Connectivity Platform for an easier and safer life.
TrueOnline is the first and only provider in Thailand to elevate the in-home digital experience with its Smart Home Router, which combines an IoT Hub and Wi-Fi Router in a single device. It enables easy connection with a wide range of smart home devices, supporting various IoT equipment such as motion sensors, AI security cameras, and emergency alert buttons.
In addition, the new TrueID TV Gen 3 smart TV box comes with an AI chipset, featuring AI Fitness, AI Game, and 4K HDR resolution, delivering a fully enhanced home entertainment experience.
- Smart Service & Privilege
TrueOnline provides attentive, end-to-end customer care—from installation to daily use through a professional team of in-home network technicians.
Customers can manage services through the True App, featuring Mari, an AI assistant available 24/7. Additionally, exclusive privileges are curated specifically for TrueOnline users to enhance convenience, happiness, and comfort for every family member.
“The TrueOnline team is committed to expanding the fiber network and delivering cutting-edge device innovations to meet the evolving needs of consumers. We will continue advancing technology to connect happiness, stability, and new opportunities for every Thai family in the digital era,” Mr Tanaphon concluded.
#TrueOnline
