Bangkok, July 24th, 2025 – True Corporation reaffirms its mission of putting customers at the heart of every initiative, aiming to deliver deeply personalized, attentive, and authentic digital experiences. With a clear direction toward Customer Obsession, this mission goes beyond a concept, it is about truly listening, understanding, and sincerely taking action to bring happiness to every customer moment.
Under the campaign “YOUR HAPPINESS FIRST – Because Your Smile Comes First”, True announces a major upgrade in customer experience with 3 standout campaigns crafted from in-depth insights into real customer needs across both True and dtac networks, covering new package designs, digital platform development, and year-round customer appreciation initiatives.
The 3 “Your Happiness First” Campaigns:
1. Happiness…with more entertaining packages than ever True unveils comprehensive, customer-centric packages in collaboration with global content leaders like Netflix, YouTube Premium, iQIYI, and True Visions Now. It also boosts offerings in sports and gaming content via global apps using True Pay, allowing users to pay for app services and in-game purchases through their mobile bill – no credit card required. Exclusive iQIYI VIP Premium 4K packages are offered at special prices, letting customers watch exclusive finales and episodes ahead of the public,available only for True/dtac users.
2. Happiness…win millions via the True App The revamped True App combines the best features of the former True and dtac apps into one seamless platform—becoming a digital lifestyle hub. The campaign “True Jai Dee – Win Cars, Win Millions” gives users chances to win over 10 million baht in prizes, with weekly and year-end grand prizes. Every transactions, bill payments, purchases, or point redemptions—grants entries to the lucky draw.
3. Happiness…surprise rewards for loyal customers “the longer you stay, the more we love you” True expresses heartfelt gratitude to long-time users with quarterly special rewards. Starting July 29th, eligible True/dtac users can enjoy “All-You-Can-Eat Happiness at MK Restaurant”: Customers with 10+ years of service: free unlimited meal worth 299 baht 5+ years: pay half (149 baht), get 150 baht free 1+ year: pay 199 baht, get 100 baht free Valid at 299 MK branches nationwide from 11:00 AM onward.
Mr Tanaphon Manavutiveth, Chief Marketing Officer, True Corporation Plc said that “True Corporation is committed to delivering happiness in all dimensions and enhancing the quality of life for users across the country through connectivity that is not just about having the best signal, but about genuine understanding and care, with a customer-centric approach at the heart of everything we do. In this digital age, data from customer happiness trends shows that customers place great importance on seamless online and offline experiences across every aspect of their digital lifestyle. This aligns with the growing number of Thais streaming content via mobile devices and connected devices such as smart TVs and tablets — an increase of up to 54% — thanks to the convenience and ease of access anytime, anywhere, particularly among Gen Z and millennials. At the same time, Thailand’s digital market continues to grow steadily, with 25 million users paying for digital services, spending an average of 250 baht per month. About 21.6% of users pay for subscription-based movie and TV content (SVOD), typically using 2 to 4 digital services per person. Moreover, the top 5 categories of digital services that Thai consumers subscribe to are: SVOD (TV and movies) – 82% , Music – 51% , Food delivery – 46%, Sports – 36% , Gaming – 30%. In addition, usage data from True and dtac customers shows a 19% increase in OTT app usage from the previous year, with an 11% increase in users accessing two or more OTT apps. By focusing on customer behavior trends and real usage insights, which are evolving in various dimensions, we have been able to design campaigns that truly meet diverse lifestyles and bring smiles to customers nationwide. This has led to the launch of our mission: “Your Happiness First”, featuring 3 happiness campaigns: Happiness…life with more entertaining package deals, Happiness…digital life with ease and a chance to win big via the True App, Happiness…surprise gifts to thank our customers, the longer you stay, the more we love you. We are confident these campaigns will bring true happiness and smiles to our valued customers.”
Mr Sakolporn Hanchanlert, Head of Postpaid Division, True Corporation Plc said that “One key insight from consumer behavior studies is the strong demand for a variety of streaming services to be offered in one place. This has become a critical challenge that True is addressing through its ‘Telco + Content’ strategy, integrating the strength of True’s high-quality network with world-class content to deliver a truly differentiated digital experience. To bring this to life, True has partnered with top OTT platforms, among the Top 5 most popular global streaming services in Thailand, such as Netflix, YouTube, and iQIYI to create entertainment packages under the concept of ‘Life-tertainment’, making life truly entertaining. “The Perfect Match for Every Lifestyle”, with new ‘5G Super Max’ packages designed around customer needs, offering great value across five key benefits: 1. All-in-one package: Data + Calls Get a complete experience in one package, starting from 399 to 2,199 baht with unlimited high-speed internet that remains usable even beyond the fair usage policy (FUP). 2. Premium streaming experience Enjoy top-tier entertainment, including: Netflix access starting at just 499 baht or a combo of Netflix and YouTube Premium/Music — stream videos and music ad-free, starting from 699 baht. 3. Monthly discount on sports streaming. Receive a 100 baht discount per month when subscribing to selected global sports streaming apps via App Store or Google Play, and making payments through True Pay (billed via True or dtac mobile numbers), with a minimum monthly spend of 299 baht. This applies to apps such as NBA, beIN Sports, and more. Special bonus for new subscribers. Register between July 24th– August 31st, 2025, and receive an additional 5GB of free internet. Free TrueVisions NOW POP for 12 months Enjoy a one-year free subscription to TrueVisions NOW POP, valued at 1,428 baht. Additionally, True has launched a special add-on package in partnership with iQIYI, aimed at fans of Asian series. For the first time, viewers can watch trending Chinese dramas with Thai dubbing before anyone else, in 4K premium quality, via the ‘iQIYI VIP Premium’ add-on package — offered at the price of a ‘VIP Standard’ plan (119 baht). This is an exclusive upgrade available only through True, providing a truly premium viewing experience. True offers a complete services to set itself apart and foster long-term customer loyalty under the concept “For life to be truly entertaining, it has to be with True only.”
Ms Nitimon Suthavivat, Head of Digital Commerce & Marketing, True Corporation Plc said that “True places great importance on deeply understanding its customers through years of analyzing user behavior on the True App and dtac App, in order to develop the True App into a digital platform that genuinely meets personalized needs. The goal is to become a living-tech hub, a comprehensive, all-in-one digital lifestyle solution for both True and dtac customers. By integrating services from both True and dtac apps into one unified platform, True App offers a lifestyle experience tailored to the modern era, like having a mobile store right at your fingertips. This is built on the concept of being convenient, intuitive, satisfying, and reassuring, with the motto: “True App – Everything You Need, All in One Place.” True uses insight data and AI technology to analyze each user’s behavior and preferences in order to create a hyper-personalized experience whether through customized service recommendations, targeted promotions, or timely communications that align with the customer’s life journey. As a result, True App experience goes beyond mere convenience and becomes truly personal and meaningful. To delight customers in the second half of the year, True is launching the campaign: “True App Jai Dee – Car and Million Giveaway”, with over 10 million baht in prizes to be won from July 1st to December 31st, 2025. Every interaction with the True App, whether it’s paying bills, purchasing add-on packages, or redeeming True Points or dtac Coinsผ, earns users entries into weekly prize draws and the chance to win grand prizes, including a Tesla car, gold, smartphones, and many other exciting rewards. This end-of-year campaign reinforces True and dtac’s commitment to giving back to customers with an experience that offers not just convenience, but happiness and rewarding opportunities, making every interaction meaningful, and every click valuable.”
Ms Sanpijit Iamcheerangkul, Head of Customer Relationship Management and Privileges Integration,True Corporation Plc said that “the surprise happiness campaign ‘The Longer You Stay, The More We Love You’ is not just a special activity to thank our customers, but a reflection of True and dtac’s genuine commitment to building long-term relationships. Driven by our Customer Obsession mindset, this initiative is powered by deep customer insights and a clear understanding of diverse needs, allowing us to craft personalized benefits with thoughtful attention to detail. We recognize that every customer is different — with unique values, preferences, and lifestyles. That’s why we design exclusive privileges tailored to what truly matters to each individual. Whether it’s about cost savings, greater value, or lifestyle enrichment — from dining, shopping, and entertainment to travel — our goal is to create meaningful shared moments that reflect real customer needs. In an era where many brands compete on price and promotions, True emphasizes long-term value and emotional connection. That’s why we continue to deliver deeply personalized experiences through hyper-personalization, backed by real behavioral data segmented by customer groups. To demonstrate this commitment, True is launching a major customer appreciation event following the successful
Customer Day initiative with the campaign: “The Longer You Stay, The More We Appreciate You – Unlimited Happiness at MK Restaurant” On July 29th, 2025, participating MK restaurants nationwide (MK Koom Koom, All-You-Can-Eat 299 baht menu, 299 locations) Exclusive dining privileges based on your True/dtac usage period: 10+ years: Eat free — full buffet value THB 299, 5+ years: Pay only 149 baht (Get 150 baht free), 1+ year: Pay only 199 baht (Get 100 baht free) From 11:00 a.m. onward Claim your offer by scanning the QR code at participating MK restaurants or through True App, TrueID App, or dtac App. True Corporation is committed to bringing happiness in every dimension and improving the quality of life for users nationwide. This goes beyond just offering the best connectivity as it’s about genuine understanding and care, in line with the core philosophy “YOUR HAPPINESS FIRST – Because Your Smile Comes First.”
For more information:
• True Entertainment Packages
o 5G Super Max Monthly Mobile Plan: Click https://ss.true.th/s/xWOKS4j
o iQIYI VIP Premium Add-on: Click https://ss.true.th/s/OfsC4Z6
• Campaign: “True App Jai Dee – Car and Million Giveaway”
Click https://s.true.th/3aCz/aqolo4f9
• Campaign: “The longer you stay, the more we love you”
Click https://ss.true.th/s/woYxWMe
